Project i Marked The Beginning of the End for BMW — i3 & i8 History — Revelations w/ Jason Cammisa
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Project i Marked The Beginning of the End for BMW — i3 & i8 History — Revelations w/ Jason Cammisa
BMW's Project i created two cars: the i3 and i8, neither of which met consumer or sales expectations. This video explores the reasons why BMW pivoted from the maker of the "Ultimate Driving Machine" to a "Mobility Provider" to create mega-city pods with mega compromises baked in. === This episode of Revelations is sponsored by https://gtechniq ...
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